Sydney Brewery Rozelle

The award-winning Sydney Brewery brand expands to White Bay, with Sydney Brewery Rozelle now open.

By Alec Smart

Sydney Brewery, founded 2005 in Surry Hills, have recently opened their brand new venue in the historic White Bay Power Station, close to Sydney Harbour in Rozelle. Announcing the purchase of the former White Bay Brewery in Rozelle in September 2025, which is located within a 150-year-old former steel mill on south-western tip of the bay, Sydney Brewery were quick to revitalise the site, which has been open since early December.

Neighbourhood Media caught up with Richard Feyn, Marketing Manager at Sydney Brewery, for an update on the exciting new acquisition and their future plans.

How is the Rozelle brewery transformation progressing? 

It's going great! We officially launched on Dec 1, with Mayor Darcy Byrne helping our owner, Jerry, cut the ribbon! Tricia and the A-Team from Alexandria have been awesome in getting things running smoothly, as have the great White Bay Brewery team who've come across. 

It's a great location, especially considering the current redevelopment of the area and the brewery's proximity to the new Sydney Fish Markets. The 150-year-old building was originally a steelworks. What can you reveal about the history of the site?

The history of a site and suburb are always of interest, in particular we delved into the history of Rozelle to discover the Rosella bird had migrated from Rosehill (being the Rosehill Parrot), so this has inspired the top half of our logo character. The bottom of half of course being the Tiger, which speaks for itself. We hope it does anyway!

The media release states the new Rozelle brewery will enable the company to launch new product lines and to achieve your goal of expanding your range of beers and ciders, including low-carb and non-alcoholic beers.

Yes, stay tuned, we'll be announcing some new product releases for early in the New Year. In particular, we are excited about the release of our first low carb beer in packaging! 

Sydney Brewery is the recipient of many awards. Do you have a Head Brewer who fine-tunes the winning flavours, or is it more of a team effort?

We have head brewers in each brewery, with Nathan Holgersson coming across from White Bay Brewery to be our Rozelle Head Brewer and oversee brewing operations across the group. Ultimately though, it's a collaborative effort, the brewers all work together. 

Any other awards in recent history we should mention?

Major Award for 2025 was winning the inaugural 'Champion Cider Producer' at AIBA (Australian International Beer Awards). Other than that, a few Golds including AIBA for our new Lemon Twist Cider and our South East Ale. And Sydney Royal Gold for our Pilsner, Lumberjack Rye IPA and Speak Easy Black IPA.  

As well as seven core beers plus seasonal brews, Sydney Brewery has four core ciders. Are there seasonal ciders too?

We make a series of flavoured ciders ongoing for draught each year. Plus, our two new flavours in pack Lemon and Blackcurrant started as limited editions but look like consolidating in our core range ongoing. There's always room for experimentation with ciders; we have a few new things planned for 2026. 

Do you find that beer aficionados who visit your breweries in Surry Hills, Alexandria and now Rozelle favour different flavours? 

No, no set rule applies here, it's a variety of drinkers and choices in each location; All Kinds of Different rings true. 

What inspired the logos and the company slogan, "All kinds of different?"

The characters are essentially inspired by the suburbs the beers were previously named after - Surry Hills Pils (now Pilsner) showing a combination of the head of Kate Leigh, wings for the Birdman of Surry Hills and shears representing the rag trade that is centred in Surry Hills. 

Paddo Pale (now Pale Ale), showing the gentrified male smoking a pipe with flower protruding. All a bit eccentric and eclectic, like the rich tapestry of characters that make up Sydney.  To this end, like our own staff across four breweries and our diverse range of products, they are All Kinds of Different.

Considering other breweries often choose bizarre titles for their companies – named after their children, or ex-politicians, or obscure historical references - how did you come to choose the sensible ‘Sydney Brewery’ as the brand name?

Actually, I developed the brand Sydney Cider many years ago, and the original Schwartz Brewery morphed into Sydney Brewery on the back of that. Of course, all the touch points of Sydney Cider as a brand apply to Sydney Brewery; aspirational, harbour and beaches lifestyle, great dining and sporting options - it has something for everyone. 

Anything you'd like to add?

We are thrilled to be part of Tiger Town and the diverse village that Balmain and Rozelle represent. The locals have been very welcoming, and it already feels like home. 

Sydney Brewery 📍 26 B Mansfield Street Rozelle

Website: https://sydneybrewery.com/

Facebook: https://www.facebook.com/SydneyBrewery/

Instagram: https://www.instagram.com/sydneybrewery/

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