LIVANI True Hair Care

From the Salon Chair to the Bathroom Shelf, How an Inner West Hairdresser Created LIVANI - an Australian Clean Haircare Brand

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After nearly 20 years as a hairdresser in Sydney’s Inner West, Jana has learnt what truly matters to women. 

For many women, hair is part of their identity; it says something about who they are, and it can influence how they feel. There’s a reason people talk about “having a bad hair day.” It’s more literal than you think. 

Professional hairdresser Jana has spent thousands of hours working with one-on-one clients. Over that time, she has become familiar with every type of hair and every type of hair problem. She also noticed the conversations she was having with women beginning to change.

“When I first started hairdressing, most conversations were about colour, style and creating beautiful hair. Today, more and more women ask me about ingredients, scalp health and what they’re actually putting on their hair,” says Jana. 

Clients still wanted professional salon results, but they were also becoming far more conscious about the ingredients in the products they were using and what they were putting on their hair and bodies. There didn’t seem to be many options in the marketplace that helped allay their concerns. 

That was really the beginning of LIVANI. 

“I didn’t want my clients to have to choose between products that performed beautifully and products they genuinely felt good about using,” explains Jana.

She decided she needed to make them herself. With a focus on quality and efficacy, Jana partnered with local companies to source only the finest natural ingredients.

Livani Launched

The result was LIVANI, a range of hair care products that offer pharmaceutically tested, clean, weightless formulas that actually work. Rather than creating products based on trends, every formula was developed through years of working with real clients and understanding the challenges they faced every day in the salon.

“Each product was created to solve the problems I’d been helping women with throughout my career, using ingredients I genuinely felt proud to recommend to my own clients,” says Jana. “Alongside performance, we wanted LIVANI to reflect the values that had become increasingly important to both myself and my clients.”

LIVANI products are Australian made, certified vegan, free from sulphates and parabens, formulated with carefully selected botanicals, and packaged in bottles made from 100% recycled coastal plastic collected from Australian waterways.

What started inside a family-owned salon in Sydney’s Inner West has since grown into an Australian haircare brand reaching customers across Australia and internationally. Despite that growth, LIVANI remains proudly locally owned and operated, and is still welcoming clients through the doors of its Inner West salon every week.