Harris Farm’s Imperfect Picks

50 Million Kilos Saved: How Harris Farm’s Imperfect Picks is Changing the Way Australia Shops

In a leafy suburb like Mosman, where quality is everything, locals know a good deal when they see one. That’s why Harris Farm’s Imperfect Picks range has become a quiet revolution in fresh produce — one that’s not only easier on the wallet, but kinder to the planet and a lifeline for Aussie farmers.

Launched in 2014, Imperfect Picks was Harris Farm’s bold answer to an old problem: what happens to the apples that aren’t shiny enough, or zucchinis that grow a little wonky? The answer used to be simple — they were discarded. But with Imperfect Picks, those overlooked fruits and vegetables get a second chance. The savings are real, the produce is delicious, and you feel good knowing you're helping reduce waste.

The tagline says it all: “Fill bellies, not landfill.” Behind every slightly blemished orange or crooked carrot is a staggering reality — 25% of Aussie farmers’ crops never leave the farm, simply because they don’t meet aesthetic standards. That’s a huge amount of perfectly edible, nourishing food going to waste — and a massive hit to farmers’ incomes.

Imperfect Picks flips that on its head. Harris Farm offers this ‘wonky but wonderful’ produce for up to 50% less than standard fruit and veg, making it a lifeline for families trying to eat well during the current cost of living crisis. And the freshness? Often better than what you'd find in a standard supermarket. There’s something deeply satisfying about filling your basket with locally grown produce, knowing it tastes just as good (if not better) and that you’ve saved a few dollars in the process.

A Major Milestone For Imperfect Picks

This year, the initiative hit a major milestone — one that underscores its national impact. Over 50 million kilograms of perfectly edible fruit and veg have now been rescued from landfill thanks to Imperfect Picks. That’s a staggering achievement — one that not only reflects consumer demand for more sustainable shopping, but Harris Farm’s pioneering role in changing attitudes around what “good” food looks like.

As Harris Farm Co-CEO Angus Harris put it, “This milestone isn’t just about the numbers, it’s about impact. It means less food going to landfill, a smaller carbon footprint, and more support for Australian farmers.”

Indeed, Mosman’s Harris Farm store has played a key role in making Imperfect Picks a local staple. Whether it’s families trying to stretch the weekly grocery budget, or eco-conscious shoppers who want to minimise waste, the initiative ticks all the boxes — savings, sustainability, and sensational produce.

Spreading to other retailers

And it’s not just Harris Farm customers who’ve taken notice. Other retailers across the country have begun offering their own versions of “imperfect” produce, a trend that began with Harris Farm’s bold commitment over a decade ago. Today, it’s changing how Australians shop — and what they value in their food.

Food waste accounts for roughly 6% of total global greenhouse gas emissions, according to Foodbank Australia, making this initiative more than just a feel-good campaign. It's a practical, impactful response to one of the biggest environmental challenges we face. Every imperfect pick chosen means fewer emissions, fewer resources wasted, and more food reaching tables instead of tips.

At the Mosman store, Imperfect Picks has become more than just a value-driven range — it’s now a core part of how locals shop. The display bins are often the first to be picked over, with customers drawn to the incredible prices and the feel-good factor of reducing waste. It’s proof that when you offer quality produce at the right price, people don’t care if their apples are a little lopsided.

So next time you’re strolling through Harris Farm, head straight for the Imperfect Picks. You’ll save money, eat better, and help tackle one of the biggest sources of food waste in the country. Turns out, beauty really is only skin deep — especially when it comes to your apples.

Head down to your local Harris Farm Markets locations and check out the range today:

Harris Farm Mosman

Bridgepoint Shopping Centre