BB Designer Jewellers: Newtown’s Most Trusted Family Jewellers

Meet Newtown jewellers Naz and Vartan of BB Designer Jewellers, who have spent over 20 years creating custom jewellery and meaningful pieces for the local community.

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For more than two decades, BB Designer Jewellers has been one of Newtown’s best-kept secrets. Stepping through the doors of their boutique workshop, you quickly realise it’s much more than a jewellery store. It’s a place where life’s biggest milestones are celebrated and transformed into pieces to be treasured for generations.

Behind the bench is husband-and-wife team, Naz & Vartan, whose passion for traditional craftsmanship is matched by their love of the local community. Whether repairing treasured family heirlooms or designing one-of-a-kind engagement rings, every piece is created with care, conversation and an understanding that jewellery is never just about precious metals or gemstones - it’s about the stories they carry.

For Naz & Vartan, Newtown was a natural home from the beginning. “It’s a suburb that celebrates individuality. People here value creativity and authenticity, and that’s exactly what we want our business to reflect. Our clients don’t just come in to buy jewellery - they come in with stories, ideas and memories they want to preserve. Being trusted with those moments is something we never take for granted.”

Over the years, that trust has grown across generations. It’s now common for the team to work with grandparents, parents and children from the same families. “It means a lot when people return to us at different stages of life. It shows that what we create becomes part of their family history.”

Handcrafted with Intention

Every custom piece begins with a conversation. Clients are involved throughout the process, from early sketches through to selecting stones and refining the final design in the workshop. The advice is simple: trust your instincts, ask questions, and choose what feels authentic rather than what’s trending.

“Handcrafted jewellery carries intention. It’s made for one person, not a shelf. Every detail has meaning.”

Understanding Lab-Grown Diamonds

One of the most common conversations in-store today is around lab-grown diamonds. The difference lies only in their origin. Natural diamonds form deep within the Earth over millions of years, while lab-grown diamonds are created using advanced technology that replicates the same conditions in a controlled environment.

Both are graded to the same international standards and are designed to last a lifetime. For many clients, lab-grown diamonds also offer greater flexibility with budget, often allowing for a larger or higher-quality stone.

Designed With You, Not For You

While techniques and trends evolve, BB Designer Jewellers remain grounded in their approach: quality craftsmanship, dedication to their work and personal service. The minute you walk through the doors, you’re on a first-name basis with Naz & Vartan.There’s no script, no pressure,  just conversation, care and time taken to get it right.

After more than 20 years in Newtown, the business has become part of the fabric of the neighbourhood, shaped as much by its community as it has shaped it in return. And for the team at BB Designer Jewellers, that’s exactly how they like it.

BB Designer Jewellers 373 King St, Newtown 02 9557 5030 | bbdesignerjewellers.com.au