Why Harris Farm Markets Is Sydney’s Favourite Destination for Fresh, Local Food

From Redfern to Potts Point: The Unique Appeal of Harris Farm’s Community-Focused Markets

Since 1971, when David and Cathy Harris opened their first store in Villawood, Harris Farm Markets has stood for something greater than just selling fresh food. From day one, they believed in nature itself — the land, the sea, the air, the elements — and all the good it can bring. Nature nourishes our bodies and delights our senses, but it also does more than that. It brings families together, supports communities, and provides farmers with purpose. At Harris Farm, that connection to nature isn’t just respected — it’s what drives every decision.

Harris Farm isn’t a supermarket in the traditional sense. It’s a market — one that responds to the natural rhythms of the earth and celebrates its unpredictable abundance. If nature decides to send a bumper crop of blueberries, those berries end up on special. If apples come in with a few dings or odd curves, they’re embraced as Imperfect Picks and sold at a discount — helping customers save money while tackling food waste in a practical, joyful way.

This is a place where freshness isn’t a tagline, it’s a principle. The fruit and veggies are always seasonal, the seafood often still glistening from the Market, and the bread warm from in-store bakeries. Harris Farm partners with local artisans and suppliers — cheesemakers, bakers, butchers, and growers — not just because it’s the right thing to do, but because it makes for better food. It’s this commitment to quality, sustainability, and community that’s helped Harris Farm flourish into one of Australia’s most loved independent retailers.

For over 53 years, Harris Farm Markets has remained 100% family-owned and operated. What started as one modest store has grown into 32 (and counting) locations across Sydney, regional NSW, and Queensland. Along the way, the company has welcomed more than 3,000 passionate employees — all working toward one shared goal: reconnecting Australians with the joy of food.

That joy is evident the moment you walk into a Harris Farm store. The fruit and veggie section is a riot of colour and scent; the shelves are stocked with thoughtful finds, quirky ingredients, and crowd favourites alike. You might stumble upon a new brand of local olive oil, sample a wedge of cheese you've never heard of, or finally find the exact spice blend you once brought back from a holiday. It’s food shopping as a discovery, not just a chore.

But the magic of Harris Farm lies just as much in its values. Sustainability is built into the business, from reducing packaging to sourcing ethically and embracing seasonal excess. The Imperfect Picks initiative alone has saved thousands of tonnes of good produce from going to waste. And through long-standing relationships with local farmers, Harris Farm ensures that every dollar spent helps support real people — not just big corporations.

As Co-CEO Luke Harris puts it, “We’re for more than just good food. We’re for the greater goodness.” That philosophy runs through every initiative and interaction, from in-store tastings and community events to the way each store is tailored to its neighbourhood’s needs. The idea isn’t to copy and paste a model across cities, but to build something local, relevant, and generous — a space where people genuinely enjoy shopping for their food.

Today, Harris Farm continues to evolve, with new stores opening in growing communities like Redfern and Marrickville. Long-standing favourites in places like Broadway and Potts Point continue to innovate and connect. But no matter the postcode, the promise remains the same: better tasting produce from sustainable suppliers, bigger value from unexpected harvests, and a deep respect for the land that gives it all.

In a world of endless choice and increasing detachment from where our food comes from, Harris Farm Markets is a refreshing return to source. They’re not just selling ingredients — they’re helping people fall in love with food again.

Redfern

Australia’s favourite independent food retailer has officially arrived in Redfern. Opened on 22 August 2024 and located within TOGA’s The Village Surry Hills precinct, Harris Farm Markets Redfern brings a fresh new energy to Sydney’s inner city.

This vibrant new store is more market than supermarket — a bustling space filled with the sights, scents, and flavours of seasonal produce, gourmet groceries, and pantry favourites. Inside, shoppers will find a curated selection of the freshest fruits and vegetables, quality meats, artisanal cheeses, and everyday essentials, with a strong focus on local and sustainable sourcing.

In keeping with Harris Farm’s commitment to community and quality, the store features Infiniti Bakery as its resident in-house bakery, serving fresh breads and pastries daily. Long-time partner Fish in the Family anchors the seafood section with its expert selection of locally sourced, responsibly caught seafood.

“We’re excited to bring Harris Farm Markets to Redfern and become part of this dynamic and diverse community,” said Luke Harris, Co-CEO. “We celebrate what’s in-season and in abundance, and we’re proud to share our ‘Values with Values’ philosophy with our new neighbours.”

Whether you’re a Redfern local or simply passing through, this new store offers something for everyone — fresh food with heart, under one welcoming roof.

Potts Point

A hidden gem tucked into the leafy elegance of Potts Point, this Harris Farm feels more like a boutique market than a supermarket. The narrow streets and Art Deco buildings set the perfect stage for a shopping experience centred around flavour and quality. Local favourite Bourke Street Bakery keeps customers fuelled with golden sausage rolls and flaky pastries, while Fish in the Family ensures the seafood counter is always buzzing with choice. With an array of organic produce, specialty items, and local gourmet goods, this store has become a staple for Potts Point’s food-savvy locals.

Broadway

Located just beneath the Broadway Shopping Centre, Harris Farm Broadway may be hidden from street view, but it’s deeply rooted in the local community. This store serves up the signature Harris Farm blend of freshness, variety, and sustainability in a setting tailored to busy students, workers, and families alike. Partnering with Infiniti Bakery for fresh bread and Fish in the Family for daily seafood, the store delivers quality essentials with a personal touch. Whether you’re grabbing lunch or restocking the pantry, this is a local go-to that never feels generic.