byfreer: Mosman’s Sustainable Boutique
- neighbourhoodmedia
- Oct 24
- 2 min read
Where Style, Craftsmanship, and Sustainability Meet at byfreer Mosman
Nestled in the heart of Mosman’s stylish shopping strip, byfreer is more than just a boutique — it’s a destination where fashion, craftsmanship, and sustainability converge. Founded by award-winning designer Lesley Watson and her husband Andrew Mussett, byfreer embodies the philosophy that clothing should not only look beautiful but also be created with purpose and care for the planet.
A Designer with Purpose
Step inside the Mosman boutique and you’ll see the vision of Lesley Watson, whose lifelong passion for fashion is matched by her commitment to ethical and sustainable design. With decades of experience in patternmaking, textile design, manufacturing, and luxury retail buying, Lesley brings unparalleled expertise to every aspect of her label. Founded in Sydney in 2014 and named after her mother’s maiden name, byfreer was born from a desire to create clothing that serves a purpose, solves problems, and stands the test of time. Following the success of the Potts Point and Paddington stores, Lesley and Andrew opened the Mosman location in April this year, drawn by the area’s village atmosphere, loyal clientele, and the success of a previous pop-up event.
Sustainability at the Core
Sustainability is the foundation of this label, not an afterthought. Growing up in Adelaide, Lesley was immersed in an environment that valued both creativity and respect for the planet. Early lessons in solar power, recycling, and conscious living remain central to byfreer’s philosophy and are woven into every garment. Beyond her boutiques, Lesley has presented at the World Hope Forum, offering insights on sustainable fashion to an international audience, sharing her commitment to responsible design well beyond Sydney’s borders.
Cultivating the Next Generation
Education and mentorship are integral to byfreer’s mission. In partnership with the University of NSW Faculty of Art, Design and Architecture, the Paddington Atelier hosts interns through the Work Integrated Learning program, giving students hands-on experience in sustainable design, production, and ethical business practices. With the store preparing to welcome its second intern, Lesley continues to foster the next generation of designers committed to conscious fashion.
A Store That Reflects Its Values
Byfreer is more than a boutique - it’s a living reflection of Lesley’s ethos. Each collection is carefully curated to showcase timeless design, quality craftsmanship, and fabrics that celebrate luxury and sustainability. Silks, linens, and velvets are chosen for their tactile richness, practicality, and durability, with each piece undergoing meticulous processes to ensure it can be easily cared for at home. Designed in the Paddington atelier and produced locally, byfreer’s Australian made range are officially licensed under the Australian Made logo, reinforcing the brand’s commitment to ethical, Australian production.
For locals and visitors alike, byfreer in Mosman is a space where fashion meets integrity. Each garment carries a story of responsibility, creativity, and respect for the planet, proving that style and sustainability can coexist beautifully.
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